OlGlass56 wrote:
...as I think Heddon really hung a big hat on this rod. The reason for this is the 1951 Heddon Museum print pre-release advertisement (thanks to post of Mark/wrong88) stating "result of several years experimentation". Post war fishing products, in particular rods, were steeped in brand loyalty and skepticism of technology. Bamboo was the tried and true fine rod building material, Heddon being a major player they tip toed into so called "Tubular Glass" deliberately with the "browntone" bamboo effect finish.
Shakespeare was the only
established rod company to immediately jump into the post war fiberglass market. They invested
big, hiring Arthur Howald, developing the Howald process, and marketing their Wonder Rods. Other early glass companies were new punks; Phantom Products, NARMCO (producers of Conolon rods), Harnell, followed a couple years later by ActionRod, Pacific Laminates (producers of Silaflex rods), and Lamiglas. These start ups pushed new technology into a rapidly expanding market.
By the late 40s/early 50s additional established rod companies had joined the fiberglass market. South Bend, Horrocks Ibbotson, Montague, Heddon, Wright & McGill, and Phillipson (a new company with very established staff) were all known for their split cane fishing rods. The true driving force for adopting fiberglass was quite pedestrian. The US entry into the Korean war led to a complete embargo on Tonkin bamboo, the principal raw material for cane rod production*. The established companies needed new product lines quickly. In addition, the
Libbey Owens fiberglass rod patent was issued in 1951. Because Libbey Owens sold fiberglass fiber, not fishing rods, they granted technology licenses for $1 (see Johnson & Johnson's
Fiberglass Fly Rods, p 148). For the established companies, selling fiberglass was a cheap and effective way to stay in business.
In essence, the sudden switchover to fiberglass placed all companies back at the starting line racing for market share (the same thing happened with graphite in the 70s). Established companies leveraged their brand names. Start ups leveraged their innovation. Shakespeare leveraged both! All companies built new production facilities, bought fiberglass pre-preg from Hexcel, and poached each other's personnel. The established companies dumped cane production before the decade was over**.
Heddon was one of the more successful operations, producing rods
under different ownership groups until the
mid 80s. Of the companies mentioned above, only Shakespeare (
part of Pure Fishing), Wright & McGill (
Eagle Claw), and
Lamiglas still have a market presence.
Tom
* Cane imports were restricted by the late 40s and shut off altogether in the early 50s. The existing stocks of Tonkin cane supported the limited rod production of high end shops like Leonard, Winston, and Orvis. Normalization of Chinese trade relations in the early 70s allowed small scale cane rod builders to flourish, but that is a
whole different forum...
** Unlike most, Phillipson cataloged cane rods until the early 70s.