FishFirst is a ten minute bike ride away. It's a small but great shop whose sales guys are all really experienced and generous with their knowledge. They also offer lessons and guided trips from the Delta to the Sierra. Sister Store in Chico.
Jim Adams (Adams Angling) lives up the hill, and I've bought a couple of rods from him.
Further afield, in the Sacramento area, is Kienes Fly Shop. That's a great one if you're fishing the American and have a little time to spare. I finally stopped there for the first time last spring and bought a handful of shad flies.
The Fly Shop on the upper Sacramento is also a great shop.
Generally, if I need something that requires trying on or seeing in person, I head to Fishfirst for a look-see. If it's a fit, I follow through with a purchase from them. Thus Fishfirst has gotten all my wader and boot business, a lot of flies, whatever lines I feel need a look before purchasing, maps, etc., even if that item is less online. I want them to stay in business.
If I stop in at a fly shop in another area, I always buy some flies, tippet, something.
If I already know what I want and am just looking for the best price, I'll go online. Amazon Prime gets almost all our book business, and they deliver to a locker half a block away. That's a big relief as porch theft has become somewhat common hereabouts. Cabelas Bargain Basement has really done well by me, and the feeling is mutual!
Most of the vendors mentioned so far in this thread have gotten some of my business.
Ebay for all the old stuff - Martins, Medalists, Fenwicks, etc. - and the board here for newer used glass.
In a nutshell, I guess my approach is to spread the love but be smart about it.
tiptop wrote:
here in my hometown of Columbus, Mad River Outfitters
Thanks for this one, tiptop; I'll have to stop in next trip.